Well, to the brands that invest in influencer marketing – the answer might surprise you.Īccording to a report by an international cybersecurity firm, 2019 saw around £6.9 billion ($8.5 billion) spent on influencer marketing worldwide. What harm are a few fake followers, really? Why do ghost followers on Instagram cost brands money? These hi-jacked accounts can be trickier to spot – but if you see a sudden change from ordinary pictures to promotional posts, it’s a good indication that it’s now a spam account.Īny account that’s been created purely to boost numbers or distribute spam is bad news, and you’re better off without them if you want to use your account to work with legitimate brands.
Sometimes, in an effort to get more followers, account owners hand over their password to spammers - who then hi-jack the profile. Their content is usually poor quality or obviously stolen from other, legitimate accounts – and all their content will tend to have very few likes or comments.īot accounts aren’t the only ones to watch out for though. Of course, it’s not just the numbers that do the talking. When you look at the profile, you’ll normally see very low follower numbers – but they’re usually be following a huge number of accounts. They tend to have names that make no sense – often with numbers thrown in for no reason. Generally, these accounts have been created by an application referred as a ‘bot’ – a piece of software that automatically goes through the Instagram sign-up process in order to send spam messages and comments to other users. On Instagram, ghost followers are fake or inactive users who don’t engage with any of the content you create. When you’ve finished reading, you’ll understand what you need to do to make sure your account is exactly what brands are looking for.
0 kommentar(er)
